WABI

The package design for this beer cocktail is simple yet effective, blending the modest traditions of Japanese tea culture with the lively spirit of American beer culture. While respecting and cherishing Japanese traditions, the design aims to provide a fun introduction to tea ceremony culture for younger generations who may not yet be familiar with it. The wavy shape in the logo adds a playful, tipsy feel, symbolizing this joyful fusion.

PACKAGE DESIGN / LOGO DESIGN